Syafirul Ramli's ;).

The Empire of Syafirul Ramli ;).

Archive for the ‘Twitter’ Category

Report: Google, Facebook consider buying Twitter ;).

leave a comment »

NEW YORK – Google Inc. and Facebook Inc. have both held low-level talks with Twitter Inc. about purchasing the privately held social networking service, according to a report published Thursday.

The talks have valued Twitter at $8 billion to $10 billion, The Wall Street Journal said, citing unnamed people familiar with the matter. The Journal said the company had 2010 revenue of $45 million but lost money as it hired and invested in data centers.

Investors have shown keen interest in social networking services in recent months. Last month, daily coupon website Groupon raised $950 million in financing after reportedly turning down Google’s offer to purchase it for $6 billion. Facebook, which is privately held, is also said to have received $500 million in new funding last month, including $450 million from wealthy Goldman Sachs clients living outside the U.S., and $50 million from a Russian investor.

Also last month, LinkedIn, a social networking site geared toward professionals, filed to go public in an initial public offering worth up to $175 million.

Twitter and Facebook declined to comment. Google did not immediately respond to a message seeking comment.

Google’s stock fell $3.08 to $613.42 in afternoon trading.

Who said? AFP said ;).

Advertisements

Written by Syafirul Ramli>>

February 17, 2011 at 6:06 PM

Posted in facebook, Google, Twitter

Yahoo Decides to Friend Facebook ;).

leave a comment »

Yahoo Inc. watched as social-networking website Facebook Inc. stole the attention of users and grabbed a major share of the online-advertising market.

Now the Internet pioneer is following an old mantra: If you can’t beat ’em, join ’em.

YAHOO

After struggling for years to develop services that compete with the social network, Yahoo in recent months has installed tools such as Facebook’s “Like” and “Share” buttons on its news and sports websites in order to help Yahoo users share articles with their contacts on Facebook, among other things.

Yahoo, like other content providers, is seeking to leverage Facebook’s huge user base to draw more traffic back to Yahoo after readers click on the sharing buttons. The moves also are aimed at ensuring that links to Yahoo content appear in the search feature on Facebook’s site. Yahoo is using similar approaches with Twitter Inc., the Internet messaging service, and Zynga Game Network Inc., which offers online social games.

Yahoo hopes the moves will solve one of its biggest problems—a 10% slide in the time users collectively spent per month on Yahoo sites last year, according to research firm comScore. Yahoo’s internal research shows the main culprit for the slide is Facebook, people familiar with the matter said.

 

“‘Frenemy’—part friend, part enemy—is where Yahoo finds itself with Facebook,” said David Karnstedt, a former senior vice president of North American sales at Yahoo and currently chief executive of online marketing firm Efficient Frontier.

The enemy part, Mr. Karnstedt said, is that Facebook’s ad business is big and growing fast, sometimes at Yahoo’s expense. “The friend part is that Yahoo has stopped trying to get people not to go to Facebook and decided it was better off enabling that, largely because it didn’t have a real choice,” he added.

“I think ‘frenemy’ is not the right word. That implies more enemy than friend,” said Dan Rose, Facebook’s vice president of partnerships and platform marketing.

Yahoo Chief Executive Carol Bartz recently called Facebook her company’s top competitor. That is certainly true in U.S. display ads, a market that reached nearly $9 billion in 2010. Yahoo was No. 1 with 16.2% of the market, down from 16.5% in 2009, according to research firm eMarketer. Second-place Facebook saw its market share rise to 13.6% from 7.3% the prior year, eMarketer said.

“They’re a hot site, but there’s room for more than one of anything,” Ms. Bartz said at an event in December.

Some others at Yahoo stress recent collaboration with Facebook. “They’re a partner, and a good one at that,” said Mike Kerns, Yahoo’s vice president of social, games and personalization, in an interview. “We view them and their platform as a great opportunity to both distribute Yahoo and its partners’ content” and “to enhance user experience” on Yahoo.

Mr. Rose, Facebook’s vice president of partnerships, said the company doesn’t think of Yahoo as a competitor. “We’ve had a strong partnership in place with Yahoo for over a year, and we anticipate partnering with them even more deeply in the future,” he said. “Our interests are aligned to help people connect and share content with their friends from wherever they are on the web.”

By contrast, search giant Google Inc., which rose past Yahoo in the Web-search market during the last decade, has recently invested in developing a social-networking-type experience that could rival Facebook’s, people familiar with the matter have said.

So far, Yahoo’s partnership with Facebook hasn’t reversed negative trends. Last year it began letting users of its email service to access Facebook without leaving Yahoo, hoping to keep users there longer. Blake Irving, Yahoo’s chief product officer, said in an interview late last year that the feature “has not been seeing mind-blowing use.”

But he added that social networking is “an open playing field” and the company was developing new ways to help users stay connected with the “small groups of people that actually matter to you,” rather than a vast network of hundreds of people—including work colleagues and casual acquaintances—that many people now include as “friends” on Facebook.

As Facebook becomes a key place where people discover content such as news articles, Yahoo also sees an opening to provide technology to online content providers such as newspapers so they can better control of how users find and interact with their content, rather than leaving it up to Facebook and others.

For example, last week Yahoo made a public pitch to magazines and newspapers to use its software to reach users of tablets such as Apple Inc.’s iPad with features such as flashy, interactive graphics and photos. Yahoo didn’t name any partners.

Shifting Course

Yahoo launched or bought several social-networking-type services before ultimately forging partnerships with Facebook:

YEAR EVENTS
2005 Launches Yahoo 360 social network; buys Flickr photo-sharing site
2006 Tries to buy Facebook; deal falls apart
2007 Stops developing Yahoo 360; starts Yahoo Mash
2008 Yahoo Mash abandoned; launches Yahoo Updates
2009 Talks to Facebook about possible partnerships
2010 Lets users access Facebook and Twitter content while on Yahoo; adds Facebook “Like” and “Share” buttons to more pages; launches Yahoo Pulse
2011 Allows users to “log in” to Yahoo using Facebook, Google credentials.

Source: The company; WSJ research

Who said? Amir Efrati said ;).

Written by Syafirul Ramli>>

February 17, 2011 at 6:03 PM

Facebook’s Web of Frenemies ;).

leave a comment »

Facebook Inc.’s growing ambitions are redrawing battle lines in Silicon Valley.

As the seven-year-old company ramps up its hiring and adds new features to its social network, it is disrupting the businesses of established companies like Yahoo Inc. and Google Inc. and putting even more Internet firms on notice.

Facebook, which has more than 600 million users and was valued at $50 billion in a recent funding round, is grabbing online-advertising from Yahoo, Myspace and others. The social network is a potential rival in electronic payments to eBay Inc.’s PayPal, while partnerships Facebook is cementing with smartphone makers set the stage for competition with Apple Inc. and Google in mobile services.

Meanwhile, Facebook is tussling with Google and Microsoft Corp. for top engineers.

As a result, many Silicon Valley companies increasingly have to decide whether to treat Facebook like a friend whose reach and user data can help propel their own growth, or a foe that can become a destructive force.

“Facebook is both a great competitor and a benefactor here in Silicon Valley,” said David Cowan, a venture capitalist at Bessemer Venture Partners in Menlo Park, Calif. “Anyone who’s trying to get the attention of the young Internet user now has to compete with the dominant position that Facebook has there. On the other hand, they have opened up a lot of opportunities.”

Facebook executives aren’t shy about their aspirations. “We think every industry is going to be rebuilt around social engagement,” Chief Operating Officer Sheryl Sandberg said.

Facebook already helped spur a new crop of videogame companies designed around interacting with friends, Ms. Sandberg said, adding, “News, health, finance, shopping and commerce—we think similarly, all of these things will be rebuilt by companies that work with us to put social at the core.”

So far, Facebook’s key battleground has been in online marketing.

FACEBOOK

In just two years, Facebook’s share of online display ads has surged to 13.6% from 2.9% of the U.S. market, which reached $8.88 billion in 2010, according to research firm eMarketer.

Facebook’s growth comes at the expense of companies such as Yahoo and AOL Inc., and the site is also likely taking ad money away from traditional media like newspapers and TV.

Yahoo has stopped trying to compete directly with the social network and instead integrated Facebook features into its sites, hoping to halt a slide in the time its users spend on Yahoo each month.

Myspace, which like Yahoo has struck some partnerships with Facebook, declined to comment. Myspace and The Wall Street Journal are owned by News Corp.

[FACEBOOKjmp]

Jeff Levick, the president of AOL advertising, said he viewed the rise of Facebook as “complementary” because the companies are “running two very very different businesses.”

AOL, he said, focuses on monetizing the content that Facebook users share. “The more high quality content we produce and is shared, the traffic comes back to us,” Mr. Levick said. The top advertisers who are working with both companies are spending more with AOL each quarter, he said.

Facebook likely had revenue of $1.9 billion to $2 billion last year, mostly in advertising, one person familiar with the company has said.

Facebook has recently introduced ad formats that incorporate users’ networks of friends—even their names, photos and postings—into the ads.

And Facebook has also turned its attention to the local advertising market, launching its own location check-in and deals services that bring together elements of sites such as coupon site Groupon Inc. and business reviews service Yelp Inc.

Groupon and Yelp declined to comment.

Facebook is likely to tread on more toes as it builds out what’s known as a platform for the Internet, which other websites, cellphones and now even cars can use to build their own offerings to allow people to take their friends and preferences with them.

Some 2.5 million websites have so far tapped the platform, which lets them populate blog posts, news articles, product listings and other pages with Facebook’s “Like” button.

With its platform play, Facebook is positioning itself as a partner to other tech companies—even Google, which allows YouTube users to share videos with their Facebook friends.

“The foundation of a platform is one where people want to build on top because there is equal value exchange,” said Dan Rose, Facebook’s vice president of partnerships and platform marketing.

Still, Mr. Rose said Facebook intends to participate in new businesses that emerge from the use of its platform.

One case in point: Game developers such as Zynga Game Network Inc., among the first to find massive growth on Facebook’s platform, now have to pay a kind of tax.

Last month, Facebook said it would require all game developers on its platform to use its in-house Credits, a virtual currency for buying things in games. Facebook takes a 30% cut from all Credit sales. Zynga declined to comment.

Facebook could later extend its Credits system to other areas of commerce, including physical goods, potentially making it a competitor to PayPal and Amazon.com Inc.

Mr. Rose didn’t rule that out, but said the company had no current plans to do so and was focused on virtual goods for now.

PayPal President Scott Thompson plays down any rivalry with Facebook.

He said his company partners with Facebook, which lets people pay for Facebook Credits with PayPal. Even if Facebook gets deeper into payments, he said PayPal will be well-protected. “Payments is really, really hard to do,” he said.

Yet many Silicon Valley firms are wary of Facebook’s control over its platform and have turned elsewhere.

Online-dating service Zoosk Inc. launched in 2007 as an application on Facebook, where it experienced fast user growth. But in mid-2008, co-founder Shayan Zadeh decided Zoosk needed to expand to other platforms such as Myspace and its own website. It began to ask its Facebook users for their real email addresses, instead of just relying on Facebook as a means of communication.

Mr. Zadeh said he was concerned that some shift in Facebook’s business model or platform strategy could destabilize Zoosk. “If you want to be a long-term established business, you have to establish a direct communication line,” he said. Today, Zoosk has about 15 million to 20 million active monthly users; only about 20% of new users come through Facebook.

Facebook executives also have their sights set on smartphones, where they hope to become more integrated in the software on the handsets. Last week, INQ Mobile, owned by Hutchison Whampoa Ltd., unveiled a handset for the U.K. that prominently features contacts, photos and other data from users’ Facebook accounts. More such arrangements are expected soon.

Such activity increasingly puts Facebook on a collision course with Google, Apple and others in mobile advertising. Mr. Rose said Facebook could eventually make money off its mobile efforts through ads and Credits, but doesn’t have any plans for it at the moment.

Google declined to comment on Facebook, but in an interview last, year Chief Executive Eric Schmidt said the two companies compete for talent but not for ad dollars and that Facebook users use more Google services than any other users. He also said that “you’re assuming that if they do well we do poorly,” but “winners tend to all do well.”

Who said? Geoffrey A. Fowler said ;).

Written by Syafirul Ramli>>

February 17, 2011 at 5:56 PM

%d bloggers like this: